Content Purpose & Ideas
Every piece of content should have a purpose, an idea, a job.
A simple question “What is the job that needs to get done by this content”. This perspective is true for both your audience and your business. We work with you and your audience to clearly identify the job to be done and then prototype possible work streams to ensure we deliver to both audience need and organizational objectives.
Taking this approach, particularly in this day and age where content consumers are fragmented across multiple platforms, ensures that budgets are optimized. More importantly it allows content activity to be nimble and responsive to maximize returns on your investment.
So, if the channel is paid, owned or earned our content purpose process ensures each piece of content has a clear job with measurable accountability to ensure it is achieving what it’s meant to.